Assassin's Creed III
MY JOB: MOTION DESIGN | EDITING
For the third year running, the video game publisher Ubisoft has trusted the creative agency Biborg to design and realise the digital campaign for the launch of the next chapter of the successful saga that has already sold more than 19 million copies worldwide: Assassin’s Creed ® III.
Biborg shows creative and technology skills by simultaneously launching several interactive campaigns in France and Europe. The challenge was to immerse the consumers in the epic and wild story of Connor Kenway, a murderer who sworeat the beginning of the American Revolution to ensure the freedom of his people.
WHAT I DID
The digital billboard campaign is located in all Parisian railway stations, numerous subway stations and shopping centers in France. A truly stunning visual experience, the creations were made specifically for each media format and will touch an even wider target. The use of multiple synchronized screens aims to plunge passerby into the world of the American Revolution and Connor’s epic and intense quest for freedom and the deadly confrontation with his enemy.
Google Think Insights - Assassin's Creed III