MY JOB: ART DIRECTION | FLASH
Brave is Pixar Animation Studios’ thirteenth animated feature film. The scene takes place in the Highlands of Scotland, a skilled archer named Merida defies an age-old custom, causing chaos in her kingdom. After consulting a witch for help, her family is cursed and Merida is forced to undo the spell herself before it is too late.
The Walt Disney Company France entrusted Biborg to conceive and develop the online launch campaign.
WHAT I DID
On several women’s websites, a homepage takeover invited the users to discover revelations about Merida, the princess who defied sacred traditions.