Oz the Great and Powerful
MY JOB: ART DIRECTION | MOTION DESIGN | FLASH
Directed by Sam Raimi, producer of the Spider-man trilogy, Oz the Great and Powerful brings the audience to the origins of the wizard of Oz, which is based on L. Frank Baum novels.
In order to promote the movie, The Walt Disney Company France chose Biborg to set up a dreaming and spectacular experience to discover the fantastic world of Oz. The goal of this campaign was to promote the trailer to a large audience.
WHAT I DID
Biborg designed and implemented an interactive and synchronized home page takeover for the launch campaign on Msn.fr. Users were immersed in the fantastic universe of OZ.
The short introduction pushed the users directly in the action : They followed the wizard in his course until he gets aspired by the tornado that projects his balloon out of his native Kansas and lands in the extravagant world of Oz.
Thanks to the synchronization formats the fascinating landscapes of the world of Oz were revealed and the user could interact by helping the balloon to land and reveal the teaser. The user extends the experience by watching the trailer on the official website or by simply joining the Facebook page.