MY JOB: ART DIRECTION | CONCEPTION | MOTION DESIGN
This video clip is a part of the Business Plan we had to make for our final diploma at HETIC Paris, France (IT Business School). The other part is a functional prototype of Screeb'r. Here a short description of the concept:
Screeb'r is a simple service focusing on the creation, dissemination and consumption of rich content on tablets.
We believe that the blogging tool, as we know it, today ought to be rethought of, in order to make the most out of content. New touchscreen devices, including the tablet, have brought about dramatic changes within the publishing industry. Thriving on the social media revolution (particularly media sharing apps such as Instagram, Soundcloud, Vimeo...) and new disruptive technologies, a free space has come up, focusing on the consumption of creative content developed by tablet users. Among others, pretty typographies, beautiful templates or nice photos, not to mention the intelligence of social graph, offer an innovative, unrivalled reading experience. The combination of empathy and powerful social graph into rich and creative universes allows content optimisation and a wonderful immersive experience.
The tablet market is today monopolized by Apple's iPad. The product therefore lays down the standards of the tablet format ; in other words a tool entirely dedicated to information consumption. An everyday companion gathering videos and books, news and videogames, i.e. the entire realm of our cultural industries in a comfortable format. In order to get away from consumer electronics, put users at the heart of our processes, emancipate the iPad and the other digital devices from the strict control of media giants, we have come up with Screeb'r. While others understand the iPad as the gravestone of the web 2.0, we on the other hand believe that the tablet lends itself perfectly to the creation business and the principles of sharing. Screeb'r aims to introduce the power of User Generated Content to tablets. It intends to enhance the mental universes of a wide range of people, through a media device tailored to personal use. While it does not require an advanced knowledge of aesthetic codes and web jargon (colons, banners, blog posts...), Screeb'r essentially promotes a visual experience similar to a magazine. The objects created by Screeb'r are designed with improvement in mind. Quality is made tangible, encouraging people to determine how and what kind of information they want to produce, consume and ultimately recommend to others.
Screeb'r is simple, and is designed to serve the creativity of everyone. The pursuit of quality is our paramount guideline, both in the production and the reception of content.