The Last of Us
MY JOB: MOTION DESIGN | EDITING
To support Sony Computer Entertainment Europe (SCEE) with the digital launch campaign for their latest PlayStation®3 exclusive title, The Last of Us™, Biborg produced an innovative and immersive campaign across the following digital channels: desktop creative, mobile, tablet, and digital out of home.
The Last of Us™ delivers an evocative journey of survival in a world radically transformed, twenty years after a virulent pandemic of the cordyceps fungus has ravaged the human population. The rich story provides a realistic experience that explores the depths of humanity through main characters Joel and Ellie. Their journey is rife with emotionally charged moments as the narrative centres on themes of survival, loyalty, love and redemption.
WHAT I DID
The digital billboard campaign is located in all railway stations in Europe, numerous subway stations and shopping centers in France. There are 1 or 4 screens for each digital outdoor. I made all the motion design.
I also realized banners for mobile & iPad.
Google Think Insights - The Last Of Us